Hamilton Tiger-Cats logo

Brand Guidelines

Tiger-Cats Logo - Primary

Brand Guidelines

View the complete Tiger-Cats Brand Guidelines for brand assets, do’s and don’ts, incorrect usage, partner positioning and brand extensions.

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Brand Colours

  • brandguidelines Gold-100

    Gold

    SPOT 1235 | CMYK 0/32/95/0 | RGB 252/181/37 | HEX #FCB525

  • brandguidelines Red-100

    Red

    SPOT 1807 | CMYK 24/91/78/16 | RGB 168/53/58 | HEX #A8353A

  • brandguidelines Black-100

    Black

    SPOT PROCESS BLACK | CMYK 0/0/0/100 | RGB 35/31/32 | HEX #231F20

Brand Assets

As primary visual identifiers of the Hamilton Tiger-Cats, our marks and colours must remain consistent and unaltered. Across print, digital, broadcast and partner applications, Tiger-Cats marks should always be clear, visible and unmistakable.

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Primary Mark

Primary Mark Usage Guide

  • brandguidelines contrast-primary

    Primary Mark

    The Tiger-Cats Circle is the primary visual identifier of the Hamilton Tiger-Cats. The logo includes a white outline which ensures the definition of the logo on dark backgrounds. CMYK, RGB, Pantone, one-color, and grayscale variations are available.

  • brandguidelines spacing-primary

    Clear Space

    The Tiger-Cats Circle should be surrounded by a field of clear space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to 25% of the height of the Tiger-Cats Circle.

  • brandguidelines minimum-primary

    Minimum Size

    The Tiger-Cats Circle can be used at various sizes but must remain legible. For clarity, it should never be reproduced at less than 1/2 inch wide in print or 36 pixels wide digitally.

Secondary Logo

Secondary Mark Usage Guideline

  • brandguidelines contrast 1-secondary

    Primary Mark

    The Leaping Tiger is the secondary visual identifier of the Hamilton Tiger-Cats. The logo includes a grey outline which ensures the definition of the logo on dark backgrounds. CMYK, RGB, Pantone, one-color, and grayscale variations are available.

  • brandguidelines spacing 1-secondary

    Clear Space

    The Leaping Tiger should be surrounded by a field of clear space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to 25% of the height of the Leaping Tiger.

  • brandguidelines minimum 1-secondary

    Minimum Size

    The Leaping Tiger can be used at various sizes but must remain legible. For clarity, it should never be reproduced at less than 1/2 inch wide in print or 36 pixels wide digitally.

Tertiary Logo

Tertiary Logo Usage Guideline

  • brandguidelines contrast 2-tertiary

    Primary Mark

    The Tiger-Cats Head is the tertiary visual identifier of the Hamilton Tiger-Cats. The logo includes a grey outline which ensures the definition of the logo on dark backgrounds. CMYK, RGB, Pantone, one-color, and grayscale variations are available.

  • brandguidelines spacing 2-tertiary

    Clear Space

    The Tiger-Cats Head should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact. The clearspace minimum is equal to 25% of the height of the Tiger-Cats Head.

  • brandguidelines minimum 2-tertiary

    Minimum Size

    The Tiger-Cats Head can be used at various sizes but must remain legible. For clarity, it should never be reproduced at less than 1/2 inch wide in print or 36 pixels wide digitally.